
Did You Miss the ITWomen Mobile Mania Event?
Attendees are saying . . .
“Excellent dialogue – I am coming back!!”
- longtime ITWomen member
"I had such a great time interacting during the networking portion of the program and especially enjoyed the speakers. . . . "
- Mary-Lauren Stephens, intern, FPL FiberNet
Mobile Mania Photos
Will Desktop Technology Survive?
The survival of desktop technology was the hot topic at the ITWomen "Mobile Mania" program. The May 2012 program was part of the "What's Hot What's Not in Technology" series that ITWomen presents yearly. Sponsor Southern Wine and Spirits provided a central venue at its Miramar
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headquarters, hosted by Mary Adams. 
Panelists included a Chief Medical Information Officer (CMIO), Geeta Nayyar, M.D., AT&T ForHealth SM and security expert John P. Ceraolo, MSIA, of 3Cinteractive in Boca Raton. (pictured). Nearly 40 persons came to hear insights on how today's enterprise is using mobile technology that supplements or could displace desktop environments, especially health care providers,
MOBILE MANIA QUICK NOTES
How is the Enterprise using Mobile Technology?
- CRM Technology
- Mobile Virtual
- The desktop technology will not survive
- Most innovative technology being used today:
- Healthcare – pharmacies calling consumers about prescription pickup
- 20% of all prescriptions are not picked up.
- The calling helps:
- Avoid hospital & medical costs
- Manage pharmacy inventory levels, impacting costs of medicines.
Advantages of Mobile Tech
- In Healthcare Mobile is everything – “just-in-case to just-in-time health care”
- It is the perfect storm for the technology, as all is converging at once:
- Policy makers giving doctors money incentives (or penalized)
- Patients are demanding more.
- Younger doctors coming in use mobile devices every day.
- Better patient care occurs with better communication.
Challenges:
Security. The financial industry has well adopted mobile technology, so the healthcare should be able to follow suit.
John P. Ceraolo, MSIA, of 3Cinteractive, shared tips for the security-minded:
- Use a password for your phone – your life is on your phone.
- Back-up and protect all data on all mobile devices
- Your phone is a “Google wallet” soon all business will be able to be conducted over the phone device.
- Do not leave your phone on a counter, in a chair – etc. protect it!
- Voice authentication of individual is a good security for the Enterprise.
- Do not go on FaceBook.
- Encryption.
- Beware of Google Docs – once you upload – Google owns your documents.
- iCloud – all of your applications/data residing in the iCloud – belong to Apple.
BOYD – Bring your own Device:
- Legacy s/w has been moved to the desktop and then to the laptop – great desire to move to the mobile phone technology
- The Challenge: 75% of CIO’s worry about BYOD in the enterprise
- How to represent applications on the phone.
- How to connect the dots of information and data.
Emerging Technology:
- Medicine is going to mobile – important to analyze big data, figure best way.
- Tele-health – there is a lot being done with this outside of the US.
- Especially used as an outreach to those who need medical attention and are virtual – small villages (India and Africa)
- The current technology helps reach the people who are the most remote.
- The technology is a paradigm shift in how it's been done in healthcare.
- Consumers (in healthcare and retail) are pulling the providers to the mobile technology as this is the way consumers like to conduct business.
Jobs:
- IT Security – very exciting, well paid, fewer women.
- Design and user experience – S/W analytics.
- Know all about the company you are approaching for a job.
Chiropractic’s – will be a strong profession as the newer generations are growing up with video games etc.
How can you join Health care IT:
o Medical experience is important and then learn IT
o Internship is the best approach
o Get the industry degree and then learn technology
o Look at opportunities for the long haul – do not forget the family.
Great Mobile Book Suggested: The Third Screen by Chuck Martin
Event Sponsor:

Mobile Mania Moderator: Claire Marrero, VP ITWomen programs.
Panelists included:
- John P. Ceraolo, MSIA, CISM, CISA, CISM, Chief Security Officer, 3Cinteractive
- Geeta Nayyar, M.D., M.B.A., Chief Medical Information Officer (CMIO), AT&T ForHealth.
Acknowledgments:
Sherry Giordano - ITWomen Executive Director contributed to this report.
Claire Marrero - program speakers and moderator, The Talent Source, ITWomen VP, Programs
Lumenise Gilot - registration, senior IT Architect & Systems Engineer, ITWomen VP, Logistics.
Christine Zambrano - newsletter, Powersites Group, ITWomen VP, Web Technology and Content

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